Total viewing. What’s next?

Producing great content and empowering viewers by giving them the choice to watch what, where and when they like. This is the secret sauce of leading companies in the media industry, which has undergone a major technological revolution in recent years. With ground-breaking developments come new opportunities for the entire ecosystem of today’s redefined television.

The power of good content

Content is king. Bill Gates’ famous quote is still true today. Viewers look for content to keep them fascinated and engaged. Thanks to modern measurement technologies, media companies are now able to very closely track consumer satisfaction with their products. Nielsen shows us precise behaviours, changes in viewer engagement, and audience ebb and flow for every minute of a programme. Streaming platforms give us even more insight, as we are able to pinpoint what part of a given programme was watched, what users search for and when. The combination of all these data builds a huge treasure trove of knowledge. The companies that can read it best will be the ones to win the race.