The rocket science of being value-based

The pandemic has forced us to look inward, to take better care of ourselves and each other. It was also a wake-up call concerning the impact of human activity on the world around us. We have renewed our quest for purpose in our personal and professional lives, too.

Soul-searching is also sweeping across the corporate world as companies redefine the purpose of their business activity. The world at large is undergoing profound economic and social changes – do corporations have to have a say and take a stance concerning various issues affecting their customers and workers? Is the corporate mission limited only to making profit and creating value for shareholders?